Is Your Marketing Working for You? — or Just Working You Over?
- Edmund Cartwright
- May 21
- 1 min read
Are your Marketing activities and campaigns Working for You? — or Just Working You Over?
Too many B2B companies treat their CRM platform like an overstuffed garage: cluttered, unfocused, and quietly sabotaging efficiency and budget.
Here are 3 uncomfortable but essential questions every leadership team should ask:
🔍 Is your marketing strategy driving results or just creating noise?
A clear, data-driven strategy should generate leads and close deals — not just add to your workload with more noise and wasted effort.
🧟 Is your lead gen journey capturing and enabling low-to-no-value lead creation?
Generating 'Leads' that are never going to convert into new customer accounts. These are not simply dead leads, but they increase CRM costs with zero hope for a positive RoI.
💸 Are you paying for a CRM platform and CRM tools that aren’t delivering?
Maybe you’re not just using low performing content.
Maybe there is a misaligned lead capture strategy, facilitating poor performance.
Maybe it's time to turn the CRM platform & tools into a high-quality lead engine.
Curious if your marketing effectiveness is working for you or against you?
Have you considered an Marketing Ops / Marketing Effectiveness Audit?
Let’s talk - I’ve helped companies transform their Marketing from a liability into a growth driver. If you'd like insight into my approach, then download my 90-Day No-Fluff Playbook.
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