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Sales Enablement insight
Are Marketing practices committed to enabling Sales revenue performance?
Is your organisation fully committed to enabling Sales?
Is Lead Generation committed to a B2B relationship pipeline of qualified opportunities?
Are all processes and systems committed to Sales Enablement or just nominally involved?
Is Sales enabled through the Marketing and Brand recognition strategy and tactical plan?
Is the Social Selling Strategy and Tactical Plan producing quality business connections with the target audience? (ie, ICPs - Ideal Customer Profiles)
Optimal Sales Enablement is achieved when corporate goals are reached or exceeded, due to the integration of Sales and Marketing
Align Marketing Lead Generation activities and processes to create high probability of conversion.
Measure Prospects' responses to Sales content and deliver training to Sales to get results.
Ensure Sales has the most appropriate content for Prospect engagement. Content which is customisable to each Prospect.
Execute Marketing and Sales activities as an integrated practice, facilitating performance analytics and continuous improvement.
Sales enablement is more than the strategic, ongoing process of equipping Sales teams with the content, guidance, and training they need to effectively engage buyers.
It must include the alignment of Marketing processes, people and systems to create quality engagement with Prospects, leading to new business acquisition.
Implementing true Sales Enablement creates an integrated, high performance Sales and Marketing team
Sales Enablement is a complex area that spans the Sales and Marketing functions of your business, and this summary page is just an overview.
Getting it right will result in Quality Lead Generation and Improved Deal Conversion Rate efficiencies. Get it wrong, and the chances of meeting or exceeding performance targets will be significantly reduced.
To unpack more on this topic, visit these selected articles on our Blog:
If you're ready to become a Sales and Marketing-led organisation, contact us for a free initial chat to discuss your requirements.
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