Sales Enablement insight
Are Marketing practices committed to enabling Sales revenue performance?
Is your organisation fully committed to enabling Sales?
Is Lead Generation committed to a B2B relationship pipeline of highly qualified opportunities?
Are all processes and systems committed to Sales Enablement or nominally involved?
Is Sales enabled through the Marketing and Brand recognition strategy and tactical plan?
Is the Social Selling Strategy and Tactical Plan producing quality business connections with
the target audience? (ICPs - Ideal Customer Profiles)
Optimal Sales Enablement is achieved when corporate goals are reached or exceeded, due to the integration of Sales and Marketing
Sales enablement is more than the strategic, ongoing process of equipping Sales teams with the content, guidance, and training they need to effectively engage buyers.
It must include the alignment of Marketing processes, people and systems to create quality engagement with Prospects, leading to new business acquisition.
Align Marketing Lead Generation activities and processes to create high probability of conversion.
Measure Prospects' responses to Sales content and deliver training to Sales to get results.
Ensure Sales has the most appropriate content for Prospect engagement. Content which is customisable to each Prospect.
Execute Marketing and Sales activities as an integrated practice, facilitating performance analytics and continuous improvement.