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What Does Marketing Really Do?
Imagine marketing as the Swiss Army Knife of the business world ...
Edmund Cartwright
4 days ago3 min read


Apples, or apples?
It’s important to know your marketplace so intimately that you are able to see emerging trends and identify the problems your customers are hoping to fix. To have your finger on the pulse, as it were. The question is, where is the ‘pulse’ for your new product? In this article we aim to unpack the research phase of NPD a little further.
Edmund Cartwright
5 days ago2 min read


What will 2025 hold for you and your business? An Optimist's view.
It's difficult, if not impossible, to predict the future for a business in 2025. What we usually fall back on is best practice. Even when...
Edmund Cartwright
Apr 261 min read


Product Portfolio. Research, research, research
Has the analysis provided for the Business Case been carried out to a depth that truly exhausts the critical marketplace questions? You know, the questions your Sales team will be trying to answer six months down the line.
Edmund Cartwright
Apr 242 min read


The Evolving Landscape for Marketers in 2025 – Not for the faint hearted
B2B Marketing is a fast evolving landscape, and even more so now with AI platform tools and AI agents
Edmund Cartwright
Apr 226 min read


Competitive Analysis: Know your enemy
An even more uncomfortable question might be how our customers or prospects view our competitors? The grass is often greener, especially where complex solutions are involved. What if our customers believe that our competitors offer superior customer service, support, value for money, ease of doing business,
Edmund Cartwright
Apr 182 min read


Sales Enablement - Everyone Wants Results!
Leading on from Sales Enablement – To Automate Or Not?
Edmund Cartwright
Apr 114 min read


Sales Enablement - To Automate, or Not?
Is Automated messaging helping or hurting your Sales Enablement efforts?
Edmund Cartwright
Apr 24 min read


Why bother with Corporate Vision?
The importance of Vision, and some steps to ensure that yours is clearly defined.

Sam Cartwright
Apr 12 min read


Sales Enablement - A Business-Critical Culture
Sales-Enablement is more than just a new catch-word; it is a business-critical culture
Edmund Cartwright
Mar 273 min read


Is your Marketing Ops broken?
Marketing Operations is a key area for all organisations in all sectors and, in a digital age, it can be viewed as the ‘glue’ that ensures the Senior Management Team vision and the organisation’s Sales outcomes remain connected and successful.
Edmund Cartwright
Mar 65 min read


Be counter-cultural, it's better for you!
Time for a re-think in 2025?
Edmund Cartwright
Mar 41 min read


Social Selling
If a business takes Social Selling seriously, then every employee can become a beater, cultivating their networks (on company time of course) to serve the business and its messages.
Edmund Cartwright
Feb 203 min read


No beaters, no birds!
How do we apply this hunting analogy to contemporary business and Social Selling? Your company receptionist is probably trained to keep Sales calls out. So cold calling, previously the mainstay of business development, is practically impossible these days.
Edmund Cartwright
Feb 133 min read


Sales & Marketing - Effective in the scrum?
'Concentrate on measuring performance, and winning will take care of itself'
Edmund Cartwright
Jan 222 min read


Sales & Marketing - Keeping in step
Unless activity is acutely focused, energy and resources are dissipated, because forward momentum alone is not the key to success.
Edmund Cartwright
Jan 153 min read


David or Goliath?
Every successful organisation should take the time to understand their own strengths and weaknesses, and evaluate the opportunities and threats of the marketplace.
Edmund Cartwright
Dec 30, 20242 min read


Thriving, not just surviving
Is your business holding on by a thread, or planning for strategic growth and success?

Sam Cartwright
Dec 18, 20242 min read


Vision drives energy
Equip your most valuable asset - your people - with the Vision they need.

Sam Cartwright
Nov 28, 20242 min read