I hear a version of this conversation regularly from B2B Tech & SaaS leaders: "We know our marketing isn't working well. But we don't know where to start. And we can't afford a 12-month transformation programme." Here's the thing. You don't need 12 months. You need 90 days and a clear plan. At Enforma, we've distilled a decade of Marketing Ops and Sales Enablement experience into a 90-Day No-Fluff Playbook — built specifically for B2B Tech / SaaS companies who want real re

Sales content that lives in a SharePoint folder isn't Sales Enablement.

The B2B SaaS technology sales cycle is getting longer. Marketing owns more of that problem than it's admitting.

Knowing your Ideal Customer Profile is critical - do you know yours?

Sales and Marketing are pulling in opposite directions. Your pipeline is paying the price.

Notice the symptoms of a broken marketing ops.

CRM lead data quality is critical. Is your CRM a lead engine or a lead graveyard?

In the fast-paced world of B2B technology, every moment counts. When it comes to SaaS sales, the cycle can often feel like a winding road with unexpected turns. But what if we could smooth out that journey? What if we could make the sales cycle not just faster, but smarter? That’s where SaaS sales cycle optimisation comes into play. It’s about cutting through the noise, focusing on what truly matters, and accelerating growth without sacrificing quality. Let’s dive into how yo

When I think about the fast-changing world of B2B marketing, one thing is clear: standing still is not an option. The landscape is evolving rapidly, and if you want to stay ahead, you need to understand what’s coming next. So, what are the top B2B marketing future trends that will shape 2025? Let’s dive in and explore the strategies and technologies that will help businesses like yours grow and hit those ambitious targets. Embracing AI and Automation for Smarter Marketing Art

The Enforma team tell you how to get Marketing working FOR you

Imagine marketing as the Swiss Army Knife of the business world ...

It’s important to know your marketplace so intimately that you are able to see emerging trends and identify the problems your customers are hoping to fix. To have your finger on the pulse, as it were. The question is, where is the ‘pulse’ for your new product? In this article we aim to unpack the research phase of NPD a little further.

It's difficult, if not impossible, to predict the future for a business in 2025. What we usually fall back on is best practice. Even when...

Has the analysis provided for the Business Case been carried out to a depth that truly exhausts the critical marketplace questions? You know, the questions your Sales team will be trying to answer six months down the line.

B2B Marketing is a fast evolving landscape, and even more so now with AI platform tools and AI agents

An even more uncomfortable question might be how our customers or prospects view our competitors? The grass is often greener, especially where complex solutions are involved. What if our customers believe that our competitors offer superior customer service, support, value for money, ease of doing business,

Leading on from Sales Enablement – To Automate Or Not?

Is Automated messaging helping or hurting your Sales Enablement efforts?

The importance of Vision, and some steps to ensure that yours is clearly defined.

Sales-Enablement is more than just a new catch-word; it is a business-critical culture