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Sales content that lives in a SharePoint folder isn't Sales Enablement.
Sales content that lives in a SharePoint folder isn't Sales Enablement.
Edmund Cartwright
Aug 142 min read


Enhancing Efficiency in SaaS Sales Cycles: A Guide to SaaS Sales Cycle Optimisation
In the fast-paced world of B2B technology, every moment counts. When it comes to SaaS sales, the cycle can often feel like a winding road with unexpected turns. But what if we could smooth out that journey? What if we could make the sales cycle not just faster, but smarter? That’s where SaaS sales cycle optimisation comes into play. It’s about cutting through the noise, focusing on what truly matters, and accelerating growth without sacrificing quality. Let’s dive into how yo
Edmund Cartwright
Jan 274 min read


Top B2B Marketing Trends for 2025
When I think about the fast-changing world of B2B marketing, one thing is clear: standing still is not an option. The landscape is evolving rapidly, and if you want to stay ahead, you need to understand what’s coming next. So, what are the top B2B marketing future trends that will shape 2025? Let’s dive in and explore the strategies and technologies that will help businesses like yours grow and hit those ambitious targets. Embracing AI and Automation for Smarter Marketing Art
Edmund Cartwright
Nov 4, 20254 min read


Is Your Marketing Working for You? — or Just Working You Over?
The Enforma team tell you how to get Marketing working FOR you
Edmund Cartwright
May 21, 20251 min read
