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The B2B SaaS technology sales cycle is getting longer. Marketing owns more of that problem than it's admitting.
The B2B SaaS technology sales cycle is getting longer. Marketing owns more of that problem than it's admitting.
Edmund Cartwright
Aug 42 min read
Marketing Ops is the glue that holds Sales and Strategy together. What happens when it's cracked?
Notice the symptoms of a broken marketing ops.
Edmund Cartwright
Jun 232 min read
What is you CRM status? Dead or Alive?
CRM lead data quality is critical. Is your CRM a lead engine or a lead graveyard?
Edmund Cartwright
Jun 22 min read
Is Your Marketing Working for You? — or Just Working You Over?
The Enforma team tell you how to get Marketing working FOR you
Edmund Cartwright
May 21, 20251 min read
What Does Marketing Really Do?
Imagine marketing as the Swiss Army Knife of the business world ...
Edmund Cartwright
Apr 29, 20253 min read
Is your Marketing Ops broken?
Marketing Operations is a key area for all organisations in all sectors and, in a digital age, it can be viewed as the ‘glue’ that ensures the Senior Management Team vision and the organisation’s Sales outcomes remain connected and successful.
Edmund Cartwright
Mar 6, 20255 min read