I hear a version of this conversation regularly from B2B Tech & SaaS leaders: "We know our marketing isn't working well. But we don't know where to start. And we can't afford a 12-month transformation programme." Here's the thing. You don't need 12 months. You need 90 days and a clear plan. At Enforma, we've distilled a decade of Marketing Ops and Sales Enablement experience into a 90-Day No-Fluff Playbook — built specifically for B2B Tech / SaaS companies who want real re

When I think about the fast-changing world of B2B marketing, one thing is clear: standing still is not an option. The landscape is evolving rapidly, and if you want to stay ahead, you need to understand what’s coming next. So, what are the top B2B marketing future trends that will shape 2025? Let’s dive in and explore the strategies and technologies that will help businesses like yours grow and hit those ambitious targets. Embracing AI and Automation for Smarter Marketing Art

It’s important to know your marketplace so intimately that you are able to see emerging trends and identify the problems your customers are hoping to fix. To have your finger on the pulse, as it were. The question is, where is the ‘pulse’ for your new product? In this article we aim to unpack the research phase of NPD a little further.

The importance of Vision, and some steps to ensure that yours is clearly defined.

Equip your most valuable asset - your people - with the Vision they need.