I hear a version of this conversation regularly from B2B Tech & SaaS leaders: "We know our marketing isn't working well. But we don't know where to start. And we can't afford a 12-month transformation programme." Here's the thing. You don't need 12 months. You need 90 days and a clear plan. At Enforma, we've distilled a decade of Marketing Ops and Sales Enablement experience into a 90-Day No-Fluff Playbook — built specifically for B2B Tech / SaaS companies who want real re

The B2B SaaS technology sales cycle is getting longer. Marketing owns more of that problem than it's admitting.

It’s important to know your marketplace so intimately that you are able to see emerging trends and identify the problems your customers are hoping to fix. To have your finger on the pulse, as it were. The question is, where is the ‘pulse’ for your new product? In this article we aim to unpack the research phase of NPD a little further.

Unless activity is acutely focused, energy and resources are dissipated, because forward momentum alone is not the key to success.

Is your business holding on by a thread, or planning for strategic growth and success?