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90 days. That's all it takes to turn your marketing from a cost centre into a revenue engine.
I hear a version of this conversation regularly from B2B Tech & SaaS leaders:
"We know our marketing isn't working well. But we don't know where to start. And we can't afford a 12-month transformation programme."
Here's the thing. You don't need 12 months. You need 90 days and a clear plan.
At Enforma, we've distilled a decade of Marketing Ops and Sales Enablement experience into a 90-Day No-Fluff Playbook — built specifically for B2B Tech / SaaS companies who want real re
Edmund Cartwright
Aug 262 min read
Sales content that lives in a SharePoint folder isn't Sales Enablement.
Sales content that lives in a SharePoint folder isn't Sales Enablement.
Edmund Cartwright
Aug 142 min read
Sales and Marketing are pulling in opposite directions. Your pipeline is paying the price.
Sales and Marketing are pulling in opposite directions. Your pipeline is paying the price.
Edmund Cartwright
Jul 72 min read
Marketing Ops is the glue that holds Sales and Strategy together. What happens when it's cracked?
Notice the symptoms of a broken marketing ops.
Edmund Cartwright
Jun 232 min read
What is you CRM status? Dead or Alive?
CRM lead data quality is critical. Is your CRM a lead engine or a lead graveyard?
Edmund Cartwright
Jun 22 min read