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Competitive Analysis: Know your enemy
An even more uncomfortable question might be how our customers or prospects view our competitors? The grass is often greener, especially where complex solutions are involved. What if our customers believe that our competitors offer superior customer service, support, value for money, ease of doing business,
Edmund Cartwright
Apr 182 min read


David or Goliath?
Every successful organisation should take the time to understand their own strengths and weaknesses, and evaluate the opportunities and threats of the marketplace.
Edmund Cartwright
Dec 30, 20242 min read