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Edmund Cartwright
- Aug 6, 2020
- 2 min
Apples, or apples?
Our last post addressed the research and analysis phase of New Product Development (NPD), and made the point that most NPD does not get...
Edmund Cartwright
- Jul 29, 2020
- 2 min
Research, research, research
The global economy has entered a new and challenging phase, with troubling echoes of the 2008 economic crisis. Many of us were unprepared...