I hear a version of this conversation regularly from B2B Tech & SaaS leaders: "We know our marketing isn't working well. But we don't know where to start. And we can't afford a 12-month transformation programme." Here's the thing. You don't need 12 months. You need 90 days and a clear plan. At Enforma, we've distilled a decade of Marketing Ops and Sales Enablement experience into a 90-Day No-Fluff Playbook — built specifically for B2B Tech / SaaS companies who want real re

The B2B SaaS technology sales cycle is getting longer. Marketing owns more of that problem than it's admitting.