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Edmund Cartwright
Aug 6, 20202 min read
Apples, or apples?
Our last post addressed the research and analysis phase of New Product Development (NPD), and made the point that most NPD does not get...


Edmund Cartwright
Jul 29, 20202 min read
Research, research, research
The global economy has entered a new and challenging phase, with troubling echoes of the 2008 economic crisis. Many of us were unprepared...